I think it’s a very good sign when Alex Bogusky, Adweek’s Creative Director of the decade decides to stop selling products like KFC for for famed agency Crispin Porter Bogusky and sets out to create an incubator-slash-brand called “Common” to  “Design a capitalism that spreads love and prosperity to all stakeholders.” Their goal is to create hundreds or thousands of locally grown businesses working together. From “competitive advantage to collaborative advantage.”

How? Seems like one part open source one part franchise one part mad brand skills. Frankly I think only good can come from this. But the real how we’re just going to have to stay tuned for.

If you want to see a great departure from classic branding, give a glance at their slideshow on Fearless Revolution.

This entry was posted on Wednesday, February 16th, 2011 at 10:47 am and is filed under Stories Well Told, Sustain-ability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.